Privacy Policy
This policy explains what Think. Do. Thrive., LLC (“we”, “us”) collects when you use PerfIQ, what we do with it, and the choices you have. It goes together with the Terms of Service. We do not sell your information and we do not show advertising.
- 1. What we collect
- 2. How we use it
- 3. AI processing
- 4. Learning across customers, and benchmarks
- 5. Who we share information with
- 6. How long we keep it
- 7. How we protect it
- 8. Your choices and rights
- 9. Cookies and local storage
- 10. Children
- 11. Where information is processed
- 12. Notes Q keeps
- 13. PDFs you attach
- 14. Changes to this policy
- 15. Contact
1. What we collect
- Your account. Your work email address and name from our sign-in provider, and the job title, company name and industry you tell us.
- Company information you give us. Descriptions of your situation, briefs, answers to our questions, business figures, spreadsheets and files you upload, notes you log, and changes you make to plans.
- What PerfIQ produces. Your conversations with Q, diagnoses, scores, recovery plans, reports and the history that shows change over time.
- Use and device information. When you sign in, which actions you take (for example running a diagnosis), your browser type and IP address for security and audit records, and usage counters that apply your plan’s limits. We also keep signals about whether Q’s answers worked (such as whether a question could not be answered), to improve the product.
- Notifications. If you turn on push notifications, the address your browser gives us for sending them (stored encrypted).
- Support. If you send us a support request, your name, email, company and message.
- Notes Q keeps. Short, dated notes about your company that you told Q or confirmed (see “Notes Q keeps”).
- PDFs you attach. Files you attach in a conversation, and the notes made from them (see “PDFs you attach”).
2. How we use it
- to run PerfIQ for you: produce your answers, diagnoses and plans, and keep them so you can come back to them;
- to keep the service secure, prevent misuse, and apply plan limits;
- to give you support and send service messages (we do not send marketing from inside the product);
- to improve PerfIQ, including the pattern learning in section 4;
- to meet legal obligations.
- to remember what you tell Q, if you have memory on;
3. AI processing
PerfIQ uses Anthropic’s AI models. To answer you, we send them the relevant parts of your information: your messages, your brief and answers, uploaded figures, and the analysis built from them. Some market-research steps also use web search and can include your company name or industry. This includes your notes (see “Notes Q keeps”).
We do not use your content to train AI models and we do not give it to anyone to train theirs. We send this content to Anthropic through its API. Anthropic handles it under its own terms and privacy commitments, which govern how it keeps and uses what it receives.
4. Learning across customers, and benchmarks
Aggregated, de-identified learning (on by default). To make PerfIQ’s readings better for everyone, what we learn from your diagnoses is combined with what we learn from other customers. What is shared: patterns, not documents. Examples are the industry and company size band, the pattern found, scores by area, outcome categories, and ranges for business metrics. What is never shared: your company name, your people, your brief or chat text, or anything that could identify your company or a person. Anything that leaves your account is combined with other customers’ data, and we only publish patterns that include several companies. We never use it to identify a company or a person. Behind the scenes, the working record of each diagnosis (short evidence statements from your brief, the business figures it used, the structured results and, later, outcomes) is stored under an internal account number rather than your company name. Only PerfIQ staff who maintain the method can see it. Demo, sample, test, staff and internal accounts are not included, and neither are diagnoses without enough evidence. If you delete your account these records are deleted too. To opt out of this learning, write to legal@theperfiq.com. Notes Q keeps and competitor-watch results are not part of this learning.
Benchmarks and counts across companies (off by default). A company can choose to contribute to cross-company counts. Without that choice, nothing from your company is included. When it is on, a figure is shown only if it combines several companies (at least five), so that no company can be picked out.
6. How long we keep it
We keep your information while your account is active. We do not yet remove diagnoses and plans automatically after a set time; they stay until you or we delete them. When you delete your account, we delete your account record, conversations and messages, briefs, diagnoses, recovery plans, uploaded files, notes Q keeps, scheduled checks and their results, notification subscriptions, share links, usage and activity records and the learning records described in section 4. We also cancel your subscription and delete your customer record at Stripe, your sign-in user at WorkOS and your contact at HubSpot; if one of those services is unavailable, we keep trying for up to 30 days, and if it still cannot finish, our staff complete it by hand. What can remain: payment records that Stripe or the law requires to be kept; support tickets already in HubSpot, which we remove on request; and copies that stay for a short time in our providers’ recovery systems.
We keep a minimal security record (that you signed in, or that an account was deleted, with dates, but not your content). We do not yet delete these records on a schedule; when you delete your account, the email address and network address in them are removed.
7. How we protect it
Everything travels over encrypted connections. Your sign-in is kept in a protected cookie that page scripts cannot read. Uploaded files go to private storage. Notification details are stored encrypted. Only named PerfIQ staff can open your account, and only to support you or check quality. Opening an account page is logged; not every staff view of customer text is logged yet. You can turn off any share link.
No system is perfectly secure. If we learn of a breach that affects you, we will tell you as the law requires. Notes and watch results are stored with your company and are not visible to other customers. Attached files are kept in a private storage bucket for 30 days and then deleted.
8. Your choices and rights
- See and correct. Your information is in the product; change what is wrong there.
- Export. You can ask for a copy of everything we store about your company, as a file, by writing to legal@theperfiq.com.
- Delete. You can delete a company workspace where the product offers it, or ask us to delete your whole account, by writing to legal@theperfiq.com.
- Notifications. Turn them off in your browser or device settings at any time.
- Exclusion from pattern learning. Write to legal@theperfiq.com.
- Notes. Ask Q what it remembers, edit or forget a note, or turn memory off, at any time. Download your notes at /memory/export.
Depending on where you live, you may have additional rights over your personal information, such as to object or to complain to a regulator. Write to us and we will help.
10. Children
PerfIQ is for businesses and is not directed to anyone under 18. We do not knowingly collect information from children.
11. Where information is processed
Our providers run services in the United States and other countries, so your information may be processed outside the place you live.
12. Notes Q keeps
Q can keep short, dated notes about your company, so you do not have to repeat yourself. A note is a point you told Q or confirmed, such as a goal, a priority, a competitor, a decision, a preference or who your audience is. Q saves a note when you ask it to, and sometimes when you state a lasting point. When it does, it tells you.
Notes belong to one company in one account. Q uses them only for that company, and they are not used for another company or another account. On each answer Q can look at up to 12 of that company’s notes. Those notes are sent to our AI provider with the rest of your message, the same as anything else you tell Q.
You are in control. You can ask Q what it remembers, ask it to remember or forget something, change a note, or turn memory off and back on for your company, at any time. You can download your notes at /memory/export. Q tries to avoid saving passwords, payment or ID numbers, contact details and sensitive personal matters, but that check is automatic and not perfect, so do not tell Q anything you do not want kept.
A note you replace is kept for a short time as an earlier version, so Q can show you what changed, and is then removed. When you delete a company or your account, its notes are deleted. Notes are not part of the learning across customers described in section 4.
13. PDFs you attach
You can attach a PDF, up to 10 MB, to a conversation with Q. The original file is kept in private storage that has no public web address for 30 days, and is then deleted. You can delete a file yourself at any time, and when a newer file replaces an earlier one, the earlier original is deleted at once.
To make notes from the file, our AI provider reads it once. Q keeps what it makes (a summary and key facts, each marked with the file) as notes on your company page. Those notes stay until you remove them, and you can edit or forget them there. In later answers Q uses the notes, not the file, and it treats what the file says as information, never as instructions.
When you delete a company or your account, its files and the notes made from them are deleted. Please do not attach files you have no right to share, or files with sensitive personal information.
14. Changes to this policy
We may update this policy. The version and effective date are shown on this page, and when a change matters we will ask you to review it at your next sign-in.
15. Contact
Think. Do. Thrive., LLC. Email: legal@theperfiq.com.